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The Ecommerce Issue September 2023

Building a customer-oriented ecommerce business through better human interaction

Building a customer-oriented ecommerce business through better human interaction

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An invention to get more people outside, rain or shine

Sirena Rolfe

When Sirena Rolfe, founder of Tempus Hood, was repeatedly caught out in unpredictable weather, she saw the opportunity to solve a problem. But she didn’t realize that her idea — to create a packable, detachable hood — would turn her into an entrepreneur and an inventor.

In this episode, Sirena shares her journey to receive a patent and build her business, along with her purpose to help break common barriers to outdoor recreation.

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Confidence with Shelly Omílàdé Bell

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