Featured Story

The Ecommerce Issue September 2023

Building a customer-oriented ecommerce business through better human interaction

Building a customer-oriented ecommerce business through better human interaction

ListenReal Quick

Mixing modern flavors with age-old cultural traditions

Agua bonita cover

In this episode, we go behind the scenes with Kayla Castañeda and Erin PonTell, co-founders of Agua Bonita, about the founding story of their rapidly growing agua fresca brand. The founders chat with Kristen about:

  • The origin story of Agua Bonita, which began in the early days of the pandemic

  • Finding the right balance between honoring cultural recipes and traditions with creating something that would resonate with modern consumers

  • Fundraising and growth challenges, as well as the pressures associated with being the *first* Latina-owned beverage brand to raise more than $2M in funding

More interviews

Writing a brand new narrative around beauty and identity
38:59
Listen  Audio feature

Writing a brand new narrative around beauty and identity

Written, recorded, and designed by doers & makers © 2024 In the Works